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LaRonn Harris Sr. is a native Detroiter, Wayne State University graduate, husband to Kenyetta Harris and father of LaRonn Harris II (15), Londyn Denae Harris (14), and Landen Leslie Harris (7).

He holds the following titles: Former Midwest MI/OH Regional Promotion Manager, and currently SouthWest Regional Promotion Manager for Atlantic Records, Co-Founder of COIN Handlers LLC, City Coordinator/Leadership Committee Chair for the Hip Hop Caucus (Detroit) & Commissioner for the Detroit Entertainment Commission (DEC).


LaRonn Harris is responsible for the marketing, promotion and brand management of Atlantic Records in the South West region of the United States. LaRonn’s resume with Atlantic Records includes chart-topping success with the likes of Bruno Mars, Gucci Mane, T.I., Trey Songz, Jay-Z, Cee- Lo Green, Wale, Flo Rida, Plies, Lupe Fiasco & Wiz Khalifa and others.


LaRonn Co-Founded COIN Handlers LLC, a management, marketing, and consultant company whose credits include: securing Atlantic Records recording & distribution contracts for artist Dusty McFly of Detroit,  selling/streaming over 500,000 copies of M City Jr’s, “Addicted to my ex,” through a joint venture partnership with Atlantic Records/APG in 2016/17; furthermore, On Air Talent/Personality DJ BJ 3525 of Hot 107.5FM, artist/songwriter/producer MoeZ’art/Marcus Stephens collective known as (N.U Music), Actor/Recording Artist/ Entrepreneur Detroit Rubber’s & Burn Rubber’s Roland Coit p/k/a Ro Spit, Recording Artist/Actor Sino & producer David Elliot.


LaRonn is the City Coordinator/Leadership Committee Chairman for the Hip Hop Caucus Detroit, a non-profit community based organization whose mission is to organize young people to be active in elections, policymaking, and service-projects. The Hip Hop Caucus focuses on strengthening democracy through voter education, registration and voter awareness campaigns, Environmental Justice, Economic Empowerment, and Civil and Human Right Issues to improve the quality of life for others.


Lastly, LaRonn is a Commissioner for the Detroit Entertainment Commission. The Goal of the DEC is to serve as an advisory body to City Council. The DEC’s goals are attract, cultivate, and make citizens aware of business and cultural opportunities created by entertainment, cultural, athletic, film, and special events that occur within the City of Detroit.  Councilwoman Mary Sheffield nominated LaRonn for his seat on the advisory board.